![]() Learn to embrace it more than compliments.įor example, do you think everybody who knows Coca-Cola, praises it? Do you think they’ve never heard a bad word about their drinks? Brand? Company? Think of it like this, you can’t please everyone, but in order for you to be the first business to mind when somebody thinks about your industry, you need everyone to know about you.Ĭriticism is a good thing! It’s an indication of success. The clearest indication of successful movement towards marketing omnipresence is criticism. Think about people who would never criticise your outward pursuits, your mother? Brother? Grandad? Friend? Partner? Colleagues? …the problem is, if you remain in a place where you only receive compliments (a safe zone), you’ll never increase your presence. We’ve been hardwired to feel good when we receive compliments and feel bad when are criticised… It’s natural for people to seek compliments and avoid criticism. Fear of being criticised, of looking stupid, of being exposed, of embarrassment and ridicule. The greatest limiter on your pursuit of marketing omnipresence is fear. This doesn’t have to mean going against the grain – it can simply mean applying the same technique as your competitors but in a completely different way – for example, a Facebook ads campaign with a whacky ad creative. It’s an honest, risk-reducing thing to do, but it takes serious time and repetition to make any considerable indent on presence and awareness.īrands that implement marketing tactics that are controversial or bold will immediately fast-track themselves towards the ultimate position of omnipresence. Too many marketers and business owners work on what’s tried and tested in their industry – effectively blending in with their competitors. This might sound like ‘marketing 101’, but it’s something that very few companies actually do. The speediest way of increasing your presence is to stand out. Omnipresence might sound impossible (sorry about that!), but it isn’t, in fact, it’s very much an achievable goal.Īs you’d imagine, there are steps to reach it (we’ll get to those in a little while) as well as methods of fast-tracking your progress. You must be prepared to put in continuous hard work or pay somebody to do it for you. Omnipresence requires repetitive consistency AND endless diversity. Apple offers a range of products, from desktop computers and phones to watches and smart speakers – granting them access to many different parts of your life.įor example, do you think Nike will ever stop running adverts? Apple will ever stop developing new products? Coca-Cola will stop placing new vending machines wherever possible? There is never a moment when somebody has ‘done all they can’, ‘reached everyone possible’, or ‘utilised every channel’. The pursuit of omnipresence is endless (unless every man, woman and child knows who you are). They make progressive steps and believe that they’ve done everything they can. Many marketers and business owners think sending out a few emails, making some phone calls, writing a couple of blogs and recording a few videos is enough. In effect, there are big benefits to being everywhere. The more messages and mediums you control, the more power your marketing has. This is why you must be aiming for omnipresent marketing. Throughout our waking hours, we are bombarded with 1,000’s messages – ads, texts, calls, news stories, notifications, emails, banners, newsfeeds, videos, posters, brand packaging – and when your brand/offer is just one of those messages, it can be almost impossible for it to stick and direct action. There is no such thing as over-exposure in marketing, but being ‘over-exposed to’ is something that all of us have to deal with. #OMNIPRESENCE MARKETING HOW TO#How to Achieve Omnipresence in Marketing.Advantages of Omnipresence in Marketing. ![]()
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